Today we bring you the first of many podcasts from our phi-life series.

Today’s topic: Supplement Packaging

What do you think is the most important thing in supplement development?

If your answer was ingredients, you would be incorrect.

Do you think supplement packing is not important? Do you think that you make your buying decision only based on the ingredients? You might be surprised…

When developing a new product, the supplement developers actually work backwards from packaging.

In reality the package is what will sell the product, not the ingredient. The ingredients are pretty much the same across all the products, so that’s not what sets a specific supplement apart or even what will make you choose one for purchase.

One can hardly imagine how complex the process of just “creating the package” really is.

It’s not only the color of the supplement that matters. It’s the questions of whether you put the ingredients into capsule or powder form? If so, do those contents belong in a  bottle or package?

Packaging is the first impression a customer will have with a product.

The next step of the process is figuring out what to say, what font to use, what colors to use, what fitness model to endorse the product with what particular claim and much more.

You simply cannot sell a supplement without the right package and claim, because that’s what drives sales.

Everything must fit together, the claim has to fit the cover and everything has to be in-sync from a buyer’s perspective.

Packaging is utmost importance for a supplement company. In today’s podcast you will  discover just how much it matters and what really goes into packaging   design.

This is not to tell you that supplements are evil and should be avoided at all costs., Quite the opposite, certain supplements can help you with your fitness goals. However, understanding whats goes behind the scenes will help you pick the supplements you really need and avoid spending money on products that are useless to you, but may look very appealing at first.

Today you have a chance to get inside the heads of previous supplement developers – John Barban and Brad Pilon.

You will also learn and discover:

• What colors entice you to buy
• The reason some supplements are on the market (not all supplement are backed by clinical studies)
• The exact steps that take place before the supplement is put on the shelf
• [For supplement developers] How to make an impression on your customers and stand out in competition
• How package size correlates with the magnitude of promised results
• How supplements can get away with outrageous claims
• How your thought process as a customer affects package development
• If it matters whether the supplement cover looks pretty or not

Listen to the podcast here:

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